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Expanding Possibility

The Five Lens Brand

Why we chose the finger print.

Unity and Diversity

One of the most unique and iconic graphics from the human body – the finger print. 

Unity – alignment, unity and harmony in cross-sector partnerships 

Diversity – represented in the different colours and uniqueness of a fingerprint

The fingerprint represent the five lenses, with each individual line within the print reflective of the multiple facets and combinations within one’s personality.

Expanding Possibility

A fingerprint is unique to every individual, and at its heart is the essence of diversity. Similarly, the work Five Lens does, brings to light the multitude of factors that result in a person’s behaviour and how we connect. And just like a fingerprint, with all its uniqueness, Five Lens shows us that through understanding ourselves, and others, it is possible to pattern recognise enough similarity to connect, but also appreciate the many differences that make us unique enough to work through diversity.